"What is Supply Chain and why does it matter?"
September 19th, 2019 | Sustainability
Have you ever noticed something you loved on the runway at Fashion Week, and then a week or two later saw a knock-off of it at an affordable retail store? Or have you ever noticed styles changing in a clothing store from week to week? These are two examples of a fast-fashion supply chain.
Fast fashion (noun):inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends.
Fast-fashion is super convenient for buyers because they get to purchase and keep up with new trends at a low price. However, in order to provide those trends quickly and cheaply, brands and their factories have to churn out products in record time. Typically, this time efficiency results in tons of textile waste and harmful chemicals being poured into the environment. Not only that, but fast fashion also encourages people to replace their old clothes with new ones—ultimately adding to our landfills.
InFashionopolis: The Prices of Fast Fashion and the Future of Clothes, journalist Dana Thomas writes,“Zara alone churns out roughly 840 million garments every year for its 6,000 stores worldwide, often at sub-poverty wages for its workers. Once-thriving rivers in China, India, Bangladesh, wrecked by wastewater effluent from factories, have transformed intobiologically dead zones replete with cancer-causing chemicals. Tiny plasticmicrofibers, shed by synthetic garments during laundry, are inundating our water supply and food chain.”
A clothing supply chain traces the entire process, from concept to customer, that goes into creating a product.As a conscious consumer, you want to find companies with supply chains that you can support—from their design process to production to distribution and even their marketing. Do they use organic or recycled materials? Do they adhere to ethical labor standards? Are they wasteful with materials in production?
At Opus Mind, we focus on slow, circular fashion. More specifically, we take time in the creation of our products, while placing a lot of focus on our environmental impact. We create products that will last you a lifetime and that you won’t want to throw out once the next trend rolls around.
Can you think of other companies you feel proud to support?